The fresh electronic news titan's intentions to spin off dating site division Matches Group brings so you can light inquiries from on the web matchmaking's staying power.

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Inside the 2003, when keyword got out up to Vancouver one to certain local man had started a totally free dating website entitled PlentyOfFish (POF) and you may are running it out from his flat, of numerous unmarried Vancouverites rolled their eyes.

Markus Frind understood finest. Frind, the brand new writer out-of PlentyOfFish, discovered there is no shortage of people willing to take to-push their online dating service at no cost - or use it to possess relaxed hookups. From the early 2006 POF got started to attract more than just 2.2 billion webpage feedback per month. Frind is actually and come up with over $900,000 a month from inside the funds away from Google AdSense. Which was lower than the new $20 billion monthly reduced internet along was adding, Frind wrote to your his site you to seasons, however, enough to have your, the only staff member Italiensk kvindelige personals of his bootstrap business.